By now, you have likely heard about the benefits of feeding your pet a raw food diet. But are all raw foods created equally? Do you know what to look for when selecting the right combination of nutrients to feed your pet? RAWZ Natural Pet Food wants to help you navigate some of these questions when selecting a raw or non-raw diet for your beloved companion.

First of all, a raw diet is exactly what it sounds like. Raw food is comprised of ingredients that have been unheated and remain minimally untreated so that your pet will reap the most benefits from the food in its most natural state. But as RAWZ points out, not all animals are built to tolerate an all raw diet.

“Unfortunately, both diets have some drawbacks. Some dogs and cats are unable to tolerate raw foods. Safely storing and preparing raw ingredients is a concern. Not every pet owner has the time and knowledge to prepare a diet that meets all of their pet’s nutritional needs, and many prepared raw diets are excessively high in fat for today’s pet”.

With a focus on high quality ingredients and taking into consideration what protein sources are best for your pet. RAWZ believes that the best source of concentrated protein comes from dehydrated chicken – “it is gently cooked at much lower temperatures, which helps retain protein and amino acids, keeping the protein in a more natural state”.

Their potato and grain free formulas focus on providing optimum protein first nutrition with excess fat and carbohydrates taking a back seat in your pet’s daily diet. By cutting back on unnecessarily added fats and processed carbohydrates the aim is to help prevent obesity and diabetes in your pet as they age. RAWZ high protein formula is ideal for overweight or minimally active pets.

Because of matching nutritional profiles, your dog can easily switch between the Salmon, Dehydrated Chicken and Whitefish or Dehydrated Chicken, Turkey and Chicken recipes. You can change up their flavour preferences without upsetting their tender stomachs. And the cat formula is designed to mimic a feline’s natural diet of mostly protein with the first 7 ingredients being solely protein based; this formula is ideal for cats with sensitive tummys.

If you think your pet needs a change in their diet to address any of their health concerns, be sure to consider RAWZ next time your in store.